Contents :

1. Communication : Mass and Other Forms
2. Uses and Functions of Mass Communication
3. International and Comparative mass Media Systems
4. History of The Print Media
5. Structure of The Newspaper Industry
6. Structure of The Magazine Industry
7. Structure of The Book Industry
8. History of Radio and Recording
9. Structure of The Radio Industry
10. Structure of TheRecording Industry
11. History of Film and Television
12. Structure of The Motion Picture Industry
13. Structure of The Television Industry
14. News Gathering and Reporting
15. The Structure of The Public Relation Industry
16. The Structure of The Advertising Industry
17. Format Control : Laws, Rules, Regulations
18. Informal Controls : Ethics, Codes, Self-Regulations, and External Pressures
19. Audience Characteristic and Patterns of Use
20. Mass Media Feedback Systems
21. effects of Mass Communication on Knowledge and Attitudes
22. The Effects of Mass Communication on Behavior
23. Mass Media in The Future : Progress Report on The Communication Revolution,...//YnR
    

Sumbangan dari Asia Foundations, Tahun 1994 = 1 eksemplar