For anyone starting out in radio, this is the book for you. Radio can go anywhere, anytime and it's instant. If you talk to people who work in radio, they'll tell you that it's the most intimate form of media. This book is your toolbox to help take the mystery out of radio, understand its different elments and appreciate what you can do with this powerful form of media. It's packed with great stories, practical tips and exercises. You will discover: What makes great radio; The art of interviewing; Preparing and presenting a radio show; How to sound natural; What it takes to become a good reporter; Skills for writing news copy; How to build a relationship with your audience; What to do when disaster strikes. //ir
