Digital Innovations for Mass Communications: Engaging the User stresses the need to teach, learn, experiment, and create ideas and techniques for all students within areas of a mass communications program-advertising, entertainment, journalism, public relations, RTVF (radio, television, and film), and visual reporting. After a brief introduction, each chapter has a section called "Challenges, Critiques, and Amusements" in which the assignments might invoke discussions, creative presentations and writings, and formal papers. Then, exercises in the form of step-by-step guides put the concepts into practice. Finally, the sources used for each chapter are listed, and readers are encouraged to follow up on the links provided to obtain more specific information. This book contains: Section One: Essential Knowledge; Section Two: User-Generated; Section Three: Database-Generated Content; Section Four: Software-Driven Content; Section Five: Immersive Experiences. //ir
