This new edition includes: Strengthened method on writing in the correct language and format for each visual medium, including screenplays, ads and PSAs, corporate communications, training, and interactive media; Reorganized exposition of what the writer needs to learn in logical steps; A fresh examination of dramatic theory and how to apply it to constructing screenplays; Update discussion of mobile platforms and their function as a second screen; Guidance about the changing and evolving role of the writer in interactive media; A lengthened discussion of copyright, ethics, and professional development issues; A companion website with sample scripts and corresponding videos, an interactive glossary, sample storyboards and screenplays, link to industry resources, and materials for instructors such as slides, a syllabus, and a test bank. //ir
