Broadcast News Handbook enables students and professionals to become better writers and better journalists. Backed by 50 years of combined broadcast journalism experience, the authors provide helpful discussions on crafting language and becoming an affective storyteller. New to the fourth edition: Updated accounts of compelling chalenges young broadcast journalists face when they enter the "real world" provides students with relevant professional advice; Enhanced pedagogic support includes new discussion questions, offering students and professors a guide for more detailed discussion, and "Don'ts" sections providing a quick guide to major points in every chapter; New producer checklist provides a step-by-step guide through this complex and multi-faceted process; Numerous how-to sections lay out in simple terms how broadcast news is made. //ir