Color is a critical tool in the savvy designer's arsenal-a means of bringing meaning, order, and beauty to one's work. This invaluable reference shows how to apply color in a broad range of applications and media, drawing upon historical theory, in-depth case studies, and first-hand wisdom from some of today's leading design practitioners, including : Simon Esterson on color and print, Morag Myerscough on color and space, Matt Pyke on color and motion, Michael Rock on color and branding, Stefan Sagmeister on color and subjectivity. Intended as a guidebook, not a rule book, Best Practices for Graphic Designers: Color Works will inpire new ideas and open creative pathways for students and seasoned veterans alike.//yeni
