This thirteenth edition of Strategic Management has a refined message and a new subtitle: Planning for Domestic & Global Competition. This new edition is specially designed to accmmodate the needs of strategy students worldwide in our fast-changing twenty-first century. We complement our focus on strategic planning for success within U.S. borders with unprecedented attention on how U.S. firms can leverage their domestic success by forming international partnerships and can achieve international success by becoming actively involved in global trade. These are exciting times, and they are reflected in this book. This preface describes what we have done to make the thirteenth edition uniquely effective in preparing students for strategic decisions in the fast-paced global business area. They include NEW or revised chapter material, 30 NEW cases, and dozens of NEW illustrations. //ir
