Now in its sixth edition, Digital
Marketing: Strategy, Implementation and Practice provides comprehensive,
practical guidance on how companies can get the most out of digital media and
technology to meet their marketing goals. Digital Marketing links marketing
theory with practical business experience through case studies and interviews
from cutting edge companies , to help students understand digital marketing in
the real world. Readers will learn best practice frameworks for developing a
digital marketing strategy, plus success factors for key digital marketing
techniques including search marketing, conversion optimisation and digital
communications using social media. //ir
