Digital Media and Innovation takes an in-depht look at how smart creative companies have transformed the business of media and telecommunication by introducing unique question: what are the best methodes for staying competitive over time? In one world: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the consumer a unique value proposition.//yn
