CONTENTS : 1. The principles of branding TV, 2. Competition changes everything, 3. Branding is just a fancy name for ..."> CONTENTS : 1. The principles of branding TV, 2. Competition changes everything, 3. Branding is just a fancy name for ..."/>
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Revised & Updated Branding TV Principles

CONTENTS : 1. The principles of branding TV, 2. Competition changes everything, 3. Branding is just a fancy name for promotion, right ?, 4. Branding and the marketing mix, 5. Why people like brands, 6. Sales promotion as branding, 7. Say what yau mean, mean what yau say : the jargon of brand management, 8. TV brand equity : why brand equity is a good thing, 9. Learning from radio, 10. Building TV brand equity...//yeni

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Perpustakaan Buku (LK.) 658.83 MCD r
0000008755
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Perpustakaan Buku (E) 658.83 MCD r
0000008756
Tersedia namun tidak untuk dipinjamkan - Missing
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Perpustakaan Buku (E) 658.83 MCD r
0000008757
Tersedia namun tidak untuk dipinjamkan - Missing
Informasi Detail
Judul Seri
-
No. Panggil
658.83 MCD r
Penerbit
London : Focal Press.,
Deskripsi Fisik
x +158 hlm.; 18,8 x 23,2 Cm. Illust.
Bahasa
Inggris
ISBN/ISSN
0-240-80753-7
Klasifikasi
658.83
Tipe Isi
text
Tipe Media
-
Tipe Pembawa
-
Edisi
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Subjek
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Info Detail Spesifik
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Pernyataan Tanggungjawab
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