This thirteenth edition of Strategic Management has a refined message and a new subtitle: Planning for Domestic & Global Competiti..."> This thirteenth edition of Strategic Management has a refined message and a new subtitle: Planning for Domestic & Global Competiti..."/>
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Strategic Management: Planning for Domestic & Global Competition

This thirteenth edition of Strategic Management has a refined message and a new subtitle: Planning for Domestic & Global Competition. This new edition is specially designed to accmmodate the needs of strategy students worldwide in our fast-changing twenty-first century. We complement our focus on strategic planning for success within U.S. borders with unprecedented attention on how U.S. firms can leverage their domestic success by forming international partnerships and can achieve international success by becoming actively involved in global trade. These are exciting times, and they are reflected in this book. This preface describes what we have done to make the thirteenth edition uniquely effective in preparing students for strategic decisions in the fast-paced global business area. They include NEW or revised chapter material, 30 NEW cases, and dozens of NEW illustrations. //ir






Ketersediaan
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Perpustakaan Buku (R. Referensi) 658.4012 PEA s
0000013941
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Informasi Detail
Judul Seri
-
No. Panggil
658.4012 PEA s
Penerbit
New York : McGraw-Hill Irwin.,
Deskripsi Fisik
xxi+945 hlm.; 21x26 cm.; illus.
Bahasa
Inggris
ISBN/ISSN
978-0-07-802929-5
Klasifikasi
658.4012
Tipe Isi
text
Tipe Media
-
Tipe Pembawa
-
Edisi
Thirteenth Edition
Subjek
strategic planning
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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