Digital Marketing: Strategy, Implementation and Practice Sixth Edition

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Now in its sixth edition, Digital
Marketing: Strategy, Implementation and Practice provides comprehensive,
practical guidance on how companies can get the most out of digital media and
technology to meet their marketing goals. Digital Marketing links marketing
theory with practical business experience through case studies and interviews
from cutting edge companies , to help students understand digital marketing in
the real world. Readers will learn best practice frameworks for developing a
digital marketing strategy, plus success factors for key digital marketing
techniques including search marketing, conversion optimisation and digital
communications using social media. //ir

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Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

658.81 CHA d

Penerbit

United Kingdom : Pearson., 2016

Deskripsi Fisik

xxvii+702 hlm.; 19,5x26,5 cm.; illus.

Bahasa

Indonesia

ISBN/ISSN

978-1-292-07761-1

Klasifikasi

658.81

Tipe Isi

text

Tipe Media

-

Tipe Pembawa

-

Edisi

Sixth

Subjek

Manajemen Penjualan

Info Detail Spesifik

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Pernyataan Tanggungjawab

Chaffey, Dave,Fiona Ellis-Chadwick

Versi lain/terkait

Lampiran Berkas

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