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Guide to Managerial Communication

The book divided into four main sections. Communication strategy (Chapter 1). Effective managerial communication (both written and oral) is based on an effective strategy. Therefore, you should analyze the five strategic variables covered in this chapter before you star to write or speak: (1) communicator strategy (objectives, style, and credibility); (2) audience strategy (who they are, what they know and expect, what they feel, and what will persuade them); (3) message strategy (how to emphasize and organize); (4) chanel choice strategy (when to use written, or oral, or blended chnnels); and (5) culture startegy (how cultural differences affect your communication). Writing (Chapters 2,3,4, and Appendices). Chapter 2 offers techniques on the writing process-that is, how to write faster. Chapter 3 deals with "macro", or large, issues in writing- including document design, clear progression and linkage, and paragraphs or sections. Chapter 4 covers "macro", or smaller, writing  issues-including editing for brevity and choosing a style. The Appendices provide a quick reference for correct grammar and punctuation. Speaking (Chapters 5,6, and 7). The speaking section discusses three aspects of business speaking. Chapter 5 explains the verbal aspects-that is, what you say-in presentations, question-and-answer sessions, meetings, and other speaking situations. Chapter 6 describes visual aids, including the overall design, various kinds of individul slides, and practice techniques. Chapter 7 analyzes nonverbal delivery and listening skills. //ir









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Perpustakaan Buku (R) 652 MUN g
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Detail Information
عنوان فروست
-
شماره بازیابی
652 MUN g
ناشر
New Jersey : Pearson Education, Inc..,
مجموعه
xiv+189 hlm.; 14x20,5 cm.
زبان
Inggris
شابک/شاپا
978-0-13-338293-8
رده بندی
652
Content Type
text
Media Type
-
Carrier Type
-
ویرایش
Sepuluh
موضوع (ات)
Writing - Processes & Intentions
اطلاعات خاص اثر
-
Statement of Responsibility
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No other version available

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