The Updated First Edition of Media Impact is the most current source of information avaiable on the media industry. Shirley Biagi has written a book for the introduction to Mass Communication or Mass Media Course that delivers: the last in industry data, recent photographs from film and television, and media event highlights such as the Salman Rushdie incident and the events in Tian An Men Square. As you use this text you will gaint insight into the historical, as well as the most recent developments and changes that affect the mass media. Media / Impact focuses on issues such as ethics, technological forecats, and the social and ppolitical consequences of the media's action. Some of the many important aspects of the media that this edition covers are : The historical development of each medium, hilighlighting the men and women who have shape the media, The economics of the media, including statistical tables on media income, employment, and ownership, How movie, magazines, newspapers, and television programs are created and produced, Information on media industries as they exist today, drawing on the most current examples and data available, with forecats for the prospects for the future of each medium, Media issues and debates and the implications for you and for society,...//Yeni
