The 11th edition of Marketing is devided into five parts. Part 1, Initialing the Marketing Process, looks first at what marketing ..."> The 11th edition of Marketing is devided into five parts. Part 1, Initialing the Marketing Process, looks first at what marketing ..."/>
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Marketing

The 11th edition of Marketing is devided into five parts. Part 1, Initialing the Marketing Process, looks first at what marketing is and how it creates customer value and customer relationships; Part 2, Understanding Buyers and Markets,; Part 3 Targeting Marketing Opportunities, the marketing research function and how information about prospective consemers is linked to marketing strategy and desicions is discussed in chapter 8; Part 4 Satisfying Marketing Opportunities covers the marketing mix elements; Part 5, Managing the Marketing Process, discusses issues and techniques related to interactive marketing technologies and the strategic marketing process. The book closes with several useful supplemental sections. //yn





Ketersediaan
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Perpustakaan Buku (E) 658.8 ROG m
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Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
658.8 ROG m
Penerbit
New York : The McGraw-Hill Company, Inc..,
Deskripsi Fisik
li+745 hlm.; 22x28 cm.; ilust.
Bahasa
Inggris
ISBN/ISSN
978-0-07-802889-2
Klasifikasi
658.8
Tipe Isi
text
Tipe Media
-
Tipe Pembawa
-
Edisi
11th Edition
Subjek
Manajemen Pemasaran
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

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