Digital Media and Innovation takes an in-depht look at how smart creative companies have transformed the business of media and tel..."> Digital Media and Innovation takes an in-depht look at how smart creative companies have transformed the business of media and tel..."/>
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Digital Media and Innovation: Management and Design Strategies in Communication

Digital Media and Innovation takes an in-depht look at how smart creative companies have transformed the business of media and telecommunication by introducing unique question: what are the best methodes for staying competitive over time? In one world: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the consumer a unique value proposition.//yn




Ketersediaan
#
Perpustakaan Buku (R) 302.23 GER d
0000019326
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
302.23 GER d
Penerbit
London : Sage Publication Ltd..,
Deskripsi Fisik
xvii+261 hlm.; 18x25 cm.
Bahasa
Inggris
ISBN/ISSN
978-1-4522-4141-8
Klasifikasi
302.23
Tipe Isi
text
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Komunikasi - Media Massa - Anak
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas
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